No matter how savvy your marketing, how shiny your website, or how clever your campaigns, if you’re missing this one thing, then you’re likely turning away potential donors.
No matter how savvy your marketing, how shiny your website, or how clever your campaigns, if you’re missing this one thing, then you’re likely turning away potential donors.
It’s never too soon to begin planning for the future. When it comes to nonprofit donor development, the earlier you can recruit a supporter, the greater return on your investment, since you have the opportunity to build a partnership that can last a lifetime.
As members of the Millennial generation move into their thirties, more and more attention is being paid to them — especially from businesses and nonprofits. In just a few short years, these adults (born anywhere from the early 1980s through the late 1990s to early 2000s), estimated to number 75 million, will make up about 50% of the work force.
