If you’re still addressing your appeals with a generic, “To Whom It May Concern …,” then you’re likely turning off potential donors before they ever read the first paragraph.
But mass-targeted greetings such as these are cold, impersonal, and rather effortless and could be aimed at anybody in your database. Your audience is accustomed to personalization and customization with everything from their order at Starbuck’s to the picture on their iPhone home screens.
The same holds true for the way your organization communicates with supporters. The more personal you can be, the more effective you’ll be in reaching your audience with your message. Because successful fundraising lives and dies on the type of connection you’re able to make with potential donors, it’s imperative you get this piece right.
What’s the secret to creating messaging that will resonate with audiences? Segmentation.
Segmenting your supporters into groups based on different characteristics drastically increases your chances of writing messages that they will receive and act upon.
We’ve created a FREE resource that gives you 8 best practices and basic ways for segmenting your donor list.
- What criteria to use when creating donor segments
- How to set goals for your segmentation efforts and why that’s important
- What types of messages resonate best with specific audience segments
Download it now and watch for more supporter engagement and increased donations.