When developing an advancement strategy, it’s easy to focus on the needs of the organization: budgets, goals, programs, finances, and short- and long-term goals. 

But truly effective advancement strategy actually focuses on the needs of the donor: the need to feel appreciated and part of something, to make a tangible difference and to donate money somewhere they can trust. 

When nonprofits put the donor’s needs as the priority, the organization inevitably will benefit. Nonprofits are in the business of customer service like anyone else, building relationships and serving the donor.

Confused about how to focus on donor needs? We’re giving you some great ideas below:

• Show your appreciation. Send prompt thank you notes or make thank you phone calls. Offer fun surprises to show your gratitude. We offer 11 creative ways to thank your donors in this post.
• Get to know your donors, especially the major ones. Learn about their passions and interests, their families and hobbies. Make sure you find out why they give.
• Build trust with your donors. Make sure your organization presents your messaging authentically, with financial accountability and transparent reporting.
• Make your donors feel like they belong and are part of something bigger. Treat them like family. Create a valuable experience for them as they seek to join you in your work. Offer exclusive updates or opportunities, and ask for prayer, advice, and counsel—not just money. 
• Let them know they’re making a difference. Provide tangible examples of how funds are used and lives are changed. Update donors often with stories of how their gifts are making an impact.

When it comes to donor development, take a few cues from what the business sector has known all along: outstanding customer service is key. Your donors will respond, and your nonprofit will flourish as a result.