If you’ve spent any time at all working in fundraising, donor development, and nonprofit marketing, you’ve studied the “best practices” for the industry. We’ve read the studies and followed the presentations that say, “do this, don’t do this’; “to achieve A result, you’ve got to do B”; and “if you do X, then most certainly, Y will be the outcome.”
It’s right up there with the chicken and egg dilemma. The question, What is social media’s role in marketing and fundraising?, has been plaguing donor development departments since the first status update was posted.
As fundraisers, it’s easy to get stuck in old habits, but we should constantly be experimenting to find what really works for our donor bases. There are so many different things you should be testing to learn about your audience and increase performance.
