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Get Lapsed Donors to Give Again
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How To Turn Your Volunteers Into Donors

BY Penny Hollenbeck / May 12, 2017 11:16:52 AM

Volunteers are one of your most engaged audiences. They have bought into your mission and given of their time to serve and advance it. Now, how do you move them from investing their time to investing their finances? While volunteers represent “low-hanging fruit” for your organization, it takes special cultivation and communication to take them to donor status.

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The Summer Giving Slump: How To Beat It

BY Penny Hollenbeck / May 10, 2017 3:36:17 PM

Ah…the lazy days of summer are almost upon us. When school’s out, vacation’s on, and collectively, we all seem to mentally kick back for three months. Beach trips, pool days, weeks at Grandma’s, and camps are all part of summer fun, but for nonprofits, it can be a challenging season.

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Marketing vs. Development: Where The Disciplines Meet

BY Penny Hollenbeck / May 5, 2017 8:00:00 AM

Marketing and Development — they go together like peanut butter and jelly, right?

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