Your donor is the hero, not you. And when you start talking to them with that in mind, then you’ll really grab their attention.
Your donor is the hero, not you. And when you start talking to them with that in mind, then you’ll really grab their attention.
In the great world of donor development, there are four actions that a donor or potential donor can take that should change your organization’s behavior. They are actions that often deepen the relationship with the donor or take donor engagement to the next level. Let’s explore these four actions and what you should do in response.
In the donor development world, there are two kinds of people in your audience: leads and donors. A donor is someone who has already bought into the work that you’re doing enough to give some kind of gift to you. A lead is someone who might have interacted with you on some level but hasn’t yet committed to giving or volunteering with your organization.
