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There’s never a better time than this month on #GivingTuesday to recruit and engage Millennials to support your nonprofit.
#GivingTuesday, a nationwide campaign to shine the spotlight on charitable giving when the culture is focused on spending, is November 28, the Tuesday after Thanksgiving.
This campaign is ideally suited to Millennial supporters because it checks off each of their criteria for donating to a nonprofit.
Cause-oriented? Check.
#GivingTuesday seeks to expose what we all despise about consumerism and the materialism of the holiday season. Tailor your campaign’s messaging to highlight the more important, other-centered goals of your organization, and you’ll find Millennials will prioritize donating to your work over fighting for a mall parking space.
Social media-driven and tech-savvy? Check.
The most technologically advanced generation yet, Millennials have grown up with computers on their desks and devices glued to their palms (well, almost). They want to engage with your organization through social media platforms using their phones and tablets. That’s exactly the way #GivingTuesday happens, and Millennials are on the front row to watch the campaign unfold online, ready to participate.
Creative? Check.
During the last few years, nonprofits have come up with some awesome, out-of-the-box ideas to execute their #GivingTuesday plans. The day lends itself to creativity, and Millennials take notice. They just won’t respond to an appeal letter with the same enthusiasm that they’ll share a fundraising challenge you post on SnapChat. Make sure your #GivingTuesday campaign cleverly reaches your audience.
If you need some more tips on getting your plans in place for #GivingTuesday, we’ve got those here.
And to help you engage and retain the hundreds (or thousands?) of Millennials you’ll add to your support database on #GivingTuesday, we’ve got a free resource for you to download. It’s packed with best practices, helpful ideas and solid takeaways to reach young adults and keep them with you for years to come.
