How are your email marketing campaigns doing lately?

Some research indicates that the number of opened emails and click-through rates are on the decline, as recipients are email-weary these days. Their inboxes are flooded with requests and their finger is always poised on the “delete” key.

All non-profits need every communication platform working effectively and to full capacity for their work. You invest time, money, and resources into email marketing; make sure you are getting the maximum return on your investment.

The best way to ensure that your emails are opened and action is taken actually begins long before you write the first word of the subject line. Appropriate messaging is foundational, of course, but what’s the structure behind your email campaign? How do you get it to your audiences? How do you decide who gets what message? How confident are you that you’re reaching the right folks with the right message at the right time? 

You really need a robust email marketing tool — a system that houses, categorizes, and personalizes all your email communications reliably.

Today, we’re featuring Donor.com’s Bulk Email Module. It’s one of many features of our Software Suite. The beauty of this is that your email marketing list is completely integrated with your master database. You don’t have lists “living” in two places.

With our Bulk Email Module, you don’t have to choose between personalization and scalability. You can easily send tens of thousands of emails while maintaining sharp targeting and customization.

Our Bulk Email Module has everything you need to communicate easily and effectively with your supporters. In addition to being able to personalize each email and automate delivery, you’re also able integrate e-commerce actions and manage opt-in subscriptions and bounced emails. 

Target the right people with the right message the first time

Donor.com’s email system has a powerful segmentation component that allows you to target donors by giving profiles, ZIP codes, purchase histories, or other variables. This specialized message targeting is crucial for truly effective email marketing that helps you achieve your fundraising goals.

Only pay for the services you need and use

Why pay the same price for services as large nonprofits when your organization is still growing? Choose between basic functionality or high-capacity email management for nonprofits sending 500,000 emails or more each month. Our high-capacity package includes a dedicated IP address with reverse DNS lookup and enhanced whitelisting delivery services so you can be sure all your important updates are getting through to your donors. 

Analyze, customize, build relationships — rinse, repeat

An email marketing campaign is only as good as the stats you collect at its conclusion. You need to study your donors’ interaction with your emails in order to make better campaigns in the future, create better relationships with donors, grow your organization, and get more donations! 

Donor.com’s Bulk Email Module allows you to do all of this and more. You’ll get

meaningful insights into your donors’ giving patterns, motivations and communication preferences so you can send only the messages that are most relevant to them.  More relevant, targeted messaging = more giving from donors who receive and read your emails.

We offer a risk-free, 30-day free trial of Donor.com’s Software Suite. Try it and you’ll see just how effective all your donor development efforts can be.