You know your organization needs the sustainability and stability that major gifts bring, but you’re stuck when it comes to getting them in the door. One of the first steps in doing so is creating a folder of information for major donors, which is actually a pitch letter.
For many nonprofits, setting up a planned giving program may seem daunting. After all, you’re usually preoccupied with meeting daily expenses and making sure you can fund the most pressing concerns coming up next month. Thinking about long-term giving — or giving that may come months or years down the road — is not even on your radar.
Everyone likes to know they are appreciated. Your supporters are no different. Are you thanking them regularly? Are your sentiments of gratitude special and memorable?
