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Lifetime Value: Why Acquisition Costs Don’t Matter When You Get Donors to Stick With You

BY Alistair Perumal / Jun 22, 2017 2:56:06 PM

Does your nonprofit know the cost for every fundraising dollar donated? While it can be an arduous and sometimes complicated task, calculating this is beneficial to your organization. You should look at this number over the span of at least the last 3-5 years. Are you getting more efficient with each dollar your organization spends to get a new donor?

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Why Do Your Donors Give?

BY Alistair Perumal / Jun 15, 2017 1:20:33 PM

We know donors give for a lot of reasons: belief in a mission, to feel good, to feel connected to a cause, a tax write-off.

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