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Reasons Your Organization Needs a Mobile Strategy

Donor Blog

It probably comes as no surprise that mobile giving is huge for nonprofits these days. As everyone walks around with their noses in their phones, it stands to reason that they will interact with any and every type of organization through mobile platforms.

If your organization doesn’t have a strategy in place for capturing mobile visitors, then you’re several steps behind. You’re missing key opportunities for engagement, which means you’re also probably losing potential donors. It’s vital that you implement right away a targeted plan to enable mobile users to support your organization via their smartphones and tablets.

Don’t just take our word for it. Take a look at some compelling statistics we found that tell the story of how we use mobile technology to give to nonprofits:

  • 99% of text messages are opened and read within the first five minutes after they’re sent.
  • The average donation size for text-to-donate fundraisers is $107.
  • 91% of American adults own a smartphone.
  • The average mobile donation pledge for fundraising events is $167.
  • 84% of event fundraising pledges are fulfilled.
  • 1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of.
  • 25% of donors complete their donations on mobile devices.
  • In the past year, mobile giving donations have increased 205%.
  • By incorporating mobile-responsive design to their websites, nonprofits can increase their donations by 126% on average.
  • 17% of people who send their support from email are doing so on a mobile device.
  • 17% of crowdfunding donations are made on mobile devices.
  • Millennials (born between 1980 and 2000) are more likely to donate to a nonprofit directly from a social networking site or through text than any other generation.

Read more fascinating data about the way we use mobile devices at TextifyMobile.com and AtPay.com.

As you craft your mobile giving strategy, make sure that all your donor appeals are integrated and consistent among multiple platforms. Test, test, and re-test landing pages, buttons, and forms to guarantee that they work on mobile devices.

Calls to action should be obvious; it should be quick and easy for users to donate. The last thing you want is a user who is ready to give but has to scroll endlessly or click through several pages just to locate your GIVE button. Since mobile devices have smaller screens than desktops or laptops, make sure text and images are big enough to be read easily. De-cluttered and streamlined pages are always easier to navigate when mobile users are on-the-go and browsing with one hand.

A mobile giving strategy for your nonprofit is no longer optional. In order to grow your donor base, you must meet your supporters where they are — and they are doing most everything online from their mobile devices.

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