Annual reports take a lot of work. Sometimes it seems like a good idea at the time to skimp on them to save time and resources for more “meaningful” needs. But today we want to make a case for annual reports.
Annual reports take a lot of work. Sometimes it seems like a good idea at the time to skimp on them to save time and resources for more “meaningful” needs. But today we want to make a case for annual reports.
Sometimes donors lapse. Every organization and nonprofit has seen it happen. Sometimes these donors fall away because of obvious reasons—financial changes, lifestyle changes or, sadly so, even death. But sometimes they fall away for far less obvious reasons—reasons that could have been entirely unavoidable.
Marketing automation is the process of taking various marketing processes (like email communications) within your organization and setting them up to run intelligently on their own. For example, let’s say you want to provide a piece of content or a free download to your audience. They fill out the form and then you send them the resource. But instead of making an employee spend an hour or more each day sorting through the submissions and sending out the resource, with marketing automation, you can set up that form and the email containing the download and then leave it to run on its own!
