Here’s a fun little newsflash for you: It’s not you who gets to determine the story and the brand of your organization—it’s your donors.
Here’s a fun little newsflash for you: It’s not you who gets to determine the story and the brand of your organization—it’s your donors.
If donor profiles tell you everything you need to know about any given donor and segmentation allows you to communicate the same message in many different ways, setting up those segmentation rules is the last step in the game to getting on your way to communicating smarter and more effectively to your donors.
Earlier this week we talked about building out donor profiles and how you can use those to jumpstart smarter communications with your donors. Today we’re going to take it a step further and talk about segmentation.
